You will probably be more than aware of the impact that mobile technology has had on everyday life, as well as how businesses work. With increased opportunities to be able to make fast transactions through a few clicks of a mobile phone, it is easy to see why more people are using their mobiles to do business.
The stats speak for themselves: 55% of internet traffic is now made up from mobile users and this percentage looks like it is steadily increasing as the years go by. So this means that businesses are changing their digital marketing strategy to keep up with this pattern of internet traffic, to ensure that they are looking after the majority of their users. Not having a mobile friendly website can be a huge problem for businesses, so it really does pay to stay up to date with these kind of changes.