There are basically three kinds of inquiries which may be typed in a search engine.
- Queries which are informational– looking for information which can range from being specific and general
- Queries that are navigational– looking for a particular page or website
- Queries that are transactional– looking with the intention to buy
It is possible that you do not want to put in your time to rank a blog post which holds information with regards to a transactional query, also alongside you possibly do not want people to go on to type queries which are informational to get into the shopping cart.
The mentioned three types of queries are equally crucial in their own way which could eventually result in a sale. If someone finds information that is useful on your website they very well could return to you later and make a purchase for something. The aspect to consider here is the one where someone enters into a search engine discloses much about their intentions and therefore with regards to intent of the searcher you will require diverse pages of the ranking of your website with regards to different queries.
Coming up with a List of Keywords for Targetting
Brainstorming is the first approach towards coming up with a list of keywords. It is important that you put in some time and jot down the most possible words and phrases which you can which associate to your website with the core agreement that it is only the beginning of your journey into this kind of study. You should henceforth come up with building a list of as many as one hundred phrases without having to face a lot of problems.
While you are carrying on with brainstorming phrases there may be a few themes which start to come up. You should consider if you only web development or also web design along with which you could also consider offering development such as WordPress and Drupal. It is also possible that you can also specialize in areas such as ecommerce design or web design for small businesses, consider also probably web hosting. You will build a more detailed list around each one of these which will eventually be most likely to be a theme for keywords.
You can only come up with as many words as you can through brainstorming activities and therefore you should then go further enhance your list using some keyword tools.
Okay, so now to my big REVEAL.
I’m going to share with you my ultra top secret keyword research tool. It’s called SEMRUSH. I urge you to read an SEO guy’s review over here: http://www.semrushreview.net
This powerful tool does SO much, but here are the main bullet points:
- Analyze your sites
- Spy on your competition
- Look for Paid Ads that work
- Find out competition levels
- Track Your Rankings
Guys, this is my biggest secret weapon that I can share with you. Here’s a video done by someone I’ve spoke about before.