You will probably be more than aware of the impact that mobile technology has had on everyday life, as well as how businesses work. With increased opportunities to be able to make fast transactions through a few clicks of a mobile phone, it is easy to see why more people are using their mobiles to do business.
The stats speak for themselves: 55% of internet traffic is now made up from mobile users and this percentage looks like it is steadily increasing as the years go by. So this means that businesses are changing their digital marketing strategy to keep up with this pattern of internet traffic, to ensure that they are looking after the majority of their users. Not having a mobile friendly website can be a huge problem for businesses, so it really does pay to stay up to date with these kind of changes.
You can purchase an Internet business and work on making money through it. It’s more or less about finding the right kind of company that you know is going to make more money for you than what you spent on it quickly. Keep reading if you want to find out what to do to buy a company that makes you money! Figure out what kind of companies are out there that you can buy out.
They may be selling for a number of reasons, so it’s a good idea to learn what happened. You don’t want to buy into a company, for instance, that was shut down because of problems like a breach in security where customers got data stolen. The best thing to do is to get a company that was sold because the owner just doesn’t have the time to care for it any longer. Since this will be an online business, you’re going to need passwords to the websites that are included in what you’re buying. Otherwise, you may have to take down the website so you can rebuild and try to capture whatever traffic still comes to it. If you’re not able to get the passwords or get them to work right so you can get into the hosting and everything else, pass on the business because if they can’t set that up right chances are the sites they have aren’t secure anyway. Security is a big factor when it comes to working with the general public.
If you’re going to sell a product or a service through a business’s website that you bought, there have to be safety measures in place so things like identity theft are hard to carry out. You hear about it all the time, that large companies get hacked for really no reason at all. Some people will try to break into sites for fun, other times they may do it to let you know there’s a security problem that needs to be fixed. Either way, hire a professional that can work security into what you do so you’re as safe as can be online. See if they have any SEO in place so that you don’t have to do as much work. See what kinds of keywords the company uses on their pages, and then look those terms up on a search engine to see how high the ranking for their site is. Even if they are not doing well, you can step it up when you take over.
You need some way to market and being able to use SEO well because it was already mostly in place can save you time and money buying an online company is not that difficult if you have the money for it. Just do the math and make sure that you will make the investment you made back and then some. This is a great way to get started in the online business world without knowing how to build a company from the ground up.
Today, I’ll continue on SEO advice and share with you a SERIOUS hack that can help you with search engines. But first, a little education.
There are basically three kinds of inquiries which may be typed in a search engine.
Queries which are informational– looking for information which can range from being specific and general
Queries that are navigational– looking for a particular page or website
Queries that are transactional– looking with the intention to buy
It is possible that you do not want to put in your time to rank a blog post which holds information with regards to a transactional query, also alongside you possibly do not want people to go on to type queries which are informational to get into the shopping cart.
The mentioned three types of queries are equally crucial in their own way which could eventually result in a sale. If someone finds information that is useful on your website they very well could return to you later and make a purchase for something. The aspect to consider here is the one where someone enters into a search engine discloses much about their intentions and therefore with regards to intent of the searcher you will require diverse pages of the ranking of your website with regards to different queries.
Coming up with a List of Keywords for Targetting
Brainstorming is the first approach towards coming up with a list of keywords. It is important that you put in some time and jot down the most possible words and phrases which you can which associate to your website with the core agreement that it is only the beginning of your journey into this kind of study. You should henceforth come up with building a list of as many as one hundred phrases without having to face a lot of problems.
While you are carrying on with brainstorming phrases there may be a few themes which start to come up. You should consider if you only web development or also web design along with which you could also consider offering development such as WordPress and Drupal. It is also possible that you can also specialize in areas such as ecommerce design or web design for small businesses, consider also probably web hosting. You will build a more detailed list around each one of these which will eventually be most likely to be a theme for keywords.
You can only come up with as many words as you can through brainstorming activities and therefore you should then go further enhance your list using some keyword tools.
Okay, so now to my big REVEAL.
I’m going to share with you my ultra top secret keyword research tool. It’s called SEMRUSH. I urge you to read an SEO guy’s review over here: http://www.semrushreview.net
This powerful tool does SO much, but here are the main bullet points:
Analyze your sites
Spy on your competition
Look for Paid Ads that work
Find out competition levels
Track Your Rankings
Guys, this is my biggest secret weapon that I can share with you. Here’s a video done by someone I’ve spoke about before.
There are several people who are in the field of search engine optimization and make a complete career out of this. They are mostly able to do this if they specialize in the different sub areas which search engine optimization has to offer. I recently caught up with an associate of mine, Tim Schmidt, who runs this search engine optimization company, and he provided me with some further insight that made me able to to dig deeper into this and find other skill sets that allows people to become experts in this highly niche category.
Tim advised the following skill sets to really accelerate an Internet Marketing background and take things to the next level. Read more about Tim on his Yelp Page.
Pay per click advertising
These are basically covers developing convincing search advertising in Google and Bing this also brings into it Yahoo along with display network advertising, affiliate advertising and also other aspects.
Social Media Marketing
Covers developing new and convincing content and attracting followers whether the main goal is sales through several existing avenues which are online and these include facebook, twitter, google+, linkedin, youtube, flickr, foursquare, pinterest and others as well.
Search Engine Optimization
Under this local search includes acquiring business profiles which have been developed in the main search engines, mapping of websites along with the major search directories for businesses, niche directory sales, local media websites and others. On the other hand, on page looks at a comprehensive analysis of all the elements on the page which significantly disturb the efficiency and effectiveness of the way the search engine crawler consumes and analyses the content of the website.
Analytics however point out at analyzing tracking and the referrer data of the visitors of a website along with developing reports to rule out the demographics of user population and their actions on the website. For mobile it relates to all points which are linked to search on mobile devices which also includes the usage of devoted mobile websites and interfaces.
Content development is another subhead which looks into the writers of the content of a website, social media messaging, along with blog posts as well. Link building is another field which works on the process of acquiring links from websites that are external to relate to a particular target audience.
The keyword development side is also very important as it works on picking up various keywords and phrases which are to be utilized by websites to develop levels of significance to a particular topic which is under search. Reputation management also has to be considered since it looks at generally keeping up the goodwill which is depicted towards the client or making efforts to reduce the damage which has been brought about by the same reasons because of a disaster made in public relations.
Business websites or e-commerce has become a rising trend lately. Ever since creation of blogs and websites have become easier-thanks to online management tools like WordPress. Many people out there chose this way of earning for it doesn’t cost them any rents or electricity bills or taxes, etc.
But when your website is well established and too many pages and more content is added each day, it requires some spare space by a server to hold all your data in. These servers that provide space for your data are known as web hosting companies.
I personally use GoDaddy web hosting company for my web blog that has expanded over the years. Considered as world’s best hosting companies, GoDaddy was founded by Bob Parsons in 1997, which now operates not only in a few states of America but also abroad- Netherlands and Singapore. For the record, GoDaddy is providing services to 10 million customers.
GoDaddy web hosting has some very attractive features to offer:
It promises full network redundancy.
An uptime of 99.9%
Fully incorporated monitoring system
Availability of security and data center staff 24/7 and network operations center.
Complete protection due to automatic email monitoring for cleaning and detection of any virus.
Trustable fire protection, suppression and detection.
The business sites could either be small or on a larger base. For those with small scale business GoDaddy has affordable web hosting plans. But those with a business on a larger scale that requires more space and services, GoDaddy provides the virtual server hosting. This type of hosting requires more security and reliable vps hosting. On the basis of given plans below, you could choose one that is more suited to your needs:
Economy Plan in unlimited hosting: this comes with 10 GB space with unlimited bandwidth, 100 email accounts and 10 MySQL databases. All for $4.99 per month.
Economy plan in VPS hosting: comes with 20 GB storage, 1 GB RAM, 500 GB bandwidth per month all for $29.99 per month.
Dedicated hosting plan: comes with Intel Core i3, 2 GB RAM, 5000 GB bandwidth and double storage of 120 GB hard drives all for $99.99 per month.
Not only this but also, GoDaddy promises to give various credits and bonuses help you setup your own reseller business. Being an old and satisfied client, I would recommend GoDaddy to all those internet marketers who wish to find most reliable services in reasonable plans.